YOUR ROADMAP TO RELEASING MUSIC AND CONNECTING WITH FANS
THIS COURSE IS FOR YOU IF:
YOU ARE TAKING
YOUR FIRST STEPS INTO
THE WORLD OF MUSIC
Our course is tailor-made for budding musicians like you, providing a clear roadmap to understanding how to release your tracks and connect with your audience, one step at a time.
EMBARK ON YOUR MUSICAL JOURNEY!
YOU HAVE BEEN DROPPING TRACKS, BUT THE RESULTS HAVEN'T MATCHED YOUR EXPECTATIONS
It's time to unlock your potential with our course, designed to elevate your releases. Let us show you how to amp up your streams, land coveted playlist spots, and even snag some media buzz for your releases.
LEVEL UP YOUR MUSIC GAME!
YOU'RE FEELING LOST AND UNSURE ABOUT
YOUR NEXT MOVE, OR THINK RELEASING MUSIC
IS JUST TOO COMPLEX, COSTLY
AND NOT YOUR THING
Let us be your guide through the labyrinth of music release, turning confusion into clarity and uncertainty into confidence.
Picture this: dedicating just 30-40 minutes a day for three weeks to craft a killer campaign for your track or album.
It's within your grasp!
FIND YOUR WAY IN THE MUSIC MAZE!
YOU ARE FASCINATED BY THE WORLD OF MUSIC MARKETING
Whether you're an aspiring promoter, a DIY musician itching to promote your own tunes, simply eager to expand your skills to help your friends out,
or turn music marketing into your gig, this course will be your toolbox
to organize your skills and
make waves in the industry.
MASTER THE ART OF MUSIC MARKETING!
UPON COMPLETING THIS COURSE,
YOU WILL BE ABLE TO:
DRAFT THE ROADMAP TO LAUNCHING YOUR SONG OR ALBUM TAILORED TO PARTICULAR ARTIST'S PURPOSES.
REALISE STRONG POINTS OF YOUR PROJECT AND HAVE AN UNDERSTANDING OF HOW TO WORK AROUND THEM.
NAVIGATE THE WORLD OF DISTRIBUTION: SELECT THE RIGHT DISTRIBUTOR, SEAL THE DEAL, AND DELIVER YOUR RELEASE WITH CONFIDENCE.
MASTER THE PITCH: LEARN THE ART OF CRAFTING COMPELLING PITCHES TO SECURE PLACEMENTS ON PLATFORMS AND PLAYLISTS.
COMMAND MEDIA ATTENTION: CRAFT PRESS RELEASES, SUBMIT YOUR MUSIC TO RADIO STATIONS, AND CATCH THE ATTENTION OF PLAYLIST CURATORS.
HARNESS THE POWER OF ADVERTISING: SET UP AND MANAGE YOUR FACEBOOK AD CAMPAIGNS EFFECTIVELY, ENSURING YOU MAXIMISE YOUR BUDGET.
ACCESS INSIDER CHECKLISTS: GAIN ACCESS TO COMPREHENSIVE RELEASE CHECKLISTS, ENSURING NOTHING FALLS THROUGH THE CRACKS.
BENEFIT FROM 12 MONTHS ACCESS TO ALL COURSE MATERIALS.
JOIN A THRIVING COMMUNITY
BECOME PART OF A VIBRANT PROFESSIONAL NETWORK,
CONNECTING WITH FELLOW MUSICIANS FOR SUPPORT,
ADVICE, AND COLLABORATION OPPORTUNITIES.
COURSE OVERVIEW
MODULE 1
PREPARING FOR RELEASE
PHASE 1
SETTING THE STAGE
YOUR MUSIC PROJECT AUDIT: FRESH LOOK
− DISCOVERING YOUR IDENTITY
− UNDERSTANDING YOUR AUDIENCE
− DEFINING COMMUNICATION CHANNELS
− EXPLORING YOUR ASSETS
− BUDGETING: FIGURING INCOME SOURCES AND PLANNING EXPENSES
− PLANNING KEY RECURRENT ACTIVITIES
BAND AUDIT: DISCOVERING YOUR IDENTITY
− DEFINE YOUR BAND'S PERSONA, INCLUDING YOUR BIO AND BAND NAME
− INTERNAL DELEGATION: ALLOCATING TASKS WITHIN YOUR BAND
− LEGAL ESSENTIALS: NAVIGATING LEGAL REQUIREMENTS
SELECTING THE PERFECT RELEASE DATE
− EXPLORING SEASONAL TRENDS
− CRAFTING YOUR RELEASE TIMELINE
CHOOSING A DISTRIBUTOR
− UNDERSTANDING DISTRIBUTION OPTIONS
− COMPLETING DISTRIBUTOR APPLICATIONS
COPYRIGHTS & PUBLISHING: UNDERSTANDING YOUR RIGHTS AS A MUSICIAN
BONUS CONTENT AVAILABLE ONLY FOR
"NEED SOME FEEDBACK" & "TEAM WORK" TIERS:
CHECKLIST "IS EVERYTHING READY FOR DISTRIBUTION?"
CHECKLIST "CREATIVE TOOLS FOR ENHANCED PROMOTION"
PREPARING FOR RELEASE
MODULE 2
PHASE 2
LET'S GET DOWN TO BUSINESS
CRAFTING A MARKETING PLAN
BUDGETING FOR SUCCESS: TIPS FOR
COST-EFFECTIVE PLANNING
GRAPHIC DESIGN ESSENTIALS: CRAFTING
EYE-CATCHING VISUALS
MERCHANDISING & PRE-ORDER STRATEGIES: SETTING UP PRE-ORDERS EFFICIENTLY
SOCIAL MEDIA OPTIMIZATION: STRATEGIES FOR ENHANCING YOUR ONLINE PRESENCE
EVALUATING THE NECESSITY OF PR. MASTERING THE ART OF PITCHING
NETWORKING: BUILDING & MAINTAINING YOUR CONTACTS
RADIO & MEDIA OUTREACH: STRATEGIES FOR GAINING MEDIA ATTENTION
VIDEO PRODUCTION & SOCIAL MEDIA CONTENT
− SHOULD YOU FILM A MUSIC VIDEO?
− CREATING ENGAGING CONTENT FOR VARIOUS PLATFORMS
− VERTICAL VIDEOS FOR MUSIC PROMOTION
BONUS CONTENT AVAILABLE ONLY FOR
"NEED SOME FEEDBACK" & "TEAM WORK" TIERS:
PLAYLIST PITCHING: HOW TO PROMOTE YOUR MUSIC ON SPOTIFY
30 SOCIAL MEDIA POST IDEAS
RELEASE CHECKLIST
PITCH TRACKER
IT'S TIME TO SHINE
MODULE 3
RELEASE DAY & BEYOND
RELEASE STRATEGIES: MAPPING OUT YOUR RELEASE DAY PLAN
DAILY ENGAGEMENT & GRATITUDE: CULTIVATING ONGOING FAN CONNECTIONS
DIY ADS: MAXIMIZING REACH WITHOUT DRAINING YOUR BUDGET
ANALYTICAL TOOLS FOR MUSIC RELEASES: EVALUATING THE EFFECTIVENESS OF YOUR INVESTMENTS
TRANSITIONING TO LIVE PERFORMANCES: TIPS FOR GETTING STARTED IN THE LIVE MUSIC SCENE
FUNDING & GRANTS: EXPLORING CROWDFUNDING AND GRANT OPPORTUNITIES
BONUS CONTENT AVAILABLE ONLY FOR
"NEED SOME FEEDBACK" & "TEAM WORK" TIERS:
MAINTAINING MENTAL HEALTH & WELLNESS
PROGRESS TRACKER
WHO WILL BE YOUR GUIDE?
KATARINA KUZMICHEVA, FOUNDER OF THE MARKETING AGENCY DIVE IN MUSIC AND BAND MANAGER.
KATARINA HAS COLLABORATED WITH A DIVERSE ARRAY OF CLIENTS, INCLUDING ARTISTS, LABELS, FESTIVALS, AND MUSIC-RELATED BUSINESSES WORLDWIDE - FROM SYDNEY TO LOS ANGELES.
HER PORTFOLIO INCLUDES VOYAGER, ONE OF THE TOP TEN FINALISTS IN THE 2023 EUROVISION CONTEST, AS WELL AS THE ICONIC POST-METAL BERLIN-BASED LABEL PELAGIC RECORDS AND THE MAJOR EUROPEAN PROGRESSIVE MUSIC FESTIVAL EUROBLAST.
SHE HAS BEEN INSTRUMENTAL IN MARKETING NUMEROUS SINGLES AND FAMOUS ALBUMS, SUCH AS "HOLOCENE" BY THE OCEAN COLLECTIVE, "WITNESS" BY VOLA, "CHARCOAL GRACE" BY CALIGULA'S HORSE, "ASHEN" BY HUMANITY'S LAST BREATH, AND MANY MORE.
KATARINA WILL GUIDE EACH PARTICIPANT THROUGH EVERY STAGE OF THE RELEASE PROCESS, FROM SELECTING A DISTRIBUTOR TO POST-RELEASE ADVERTISING CAMPAIGNS.
TARIFFS
ALL BY MYSELF
INDEPENDENT COURSE ACCESS: DIVE INTO THE COURSE MATERIAL AT YOUR OWN PACE WITHOUT FEEDBACK.
DIY HOMEWORK: COMPLETE PRACTICAL ASSIGNMENTS INDEPENDENTLY TO CRAFT THE PERFECT PROMOTIONAL CAMPAIGN FOR YOUR RELEASE.
COMPREHENSIVE CURRICULUM: ACCESS 3 PROGRAM MODULES WITH 21 ENGAGING LESSONS IN AUDIO, VIDEO, AND TEXT FORMATS.
STEP-BY-STEP RELEASE PLAN: MASTER THE ART OF RELEASING SINGLES OR ALBUMS WITH OUR DETAILED ROADMAP.
12 MONTHS ACCESS: ENJOY A YEAR OF UNLIMITED ACCESS TO COURSE MATERIALS AT YOUR CONVENIENCE.
COURSE STARTS ON THE 18TH OF MAY
*REGULAR PRICE: €350
THE DISCOUNT PRICE IS VALID UNTIL MAY 13 11:59 PM
€249
NEED SOME FEEDBACK
EXPERT GUIDANCE: COMPLETE PRACTICAL ASSIGNMENTS TO CRAFT THE PERFECT PROMOTIONAL CAMPAIGN FOR YOUR RELEASE AND RECEIVE FEEDBACK FROM COURSE CURATORS THROUGHOUT THE DURATION OF THE COURSE.
EXCLUSIVE COMMUNITY ACCESS: JOIN OUR PRIVATE CHAT ROOM TO CONNECT WITH FELLOW PARTICIPANTS.
EXTENDED CURRICULUM: ACCESS 3 PROGRAM MODULES WITH 30 ENGAGING LESSONS & WORKSHOPS IN AUDIO, VIDEO, AND TEXT FORMATS.
STEP-BY-STEP RELEASE PLAN
12 MONTHS ACCESS TO COURSE MATERIALS
COURSE STARTS ON THE 18TH OF MAY, ACCESS TO FEEDBACK UNTIL THE 8TH OF JUNE
REGULAR PRICE: €500
THE DISCOUNT PRICE IS VALID UNTIL MAY 13 11:59 PM
€399
TEAMWORK
PERSONALIZED PROJECT GUIDANCE: UNLOCK A DEDICATED 1-HOUR ONE-ON-ONE CALL WITH KATARINA TO DIVE INTO YOUR PROJECT, ASK QUESTIONS, AND RECEIVE TAILORED FEEDBACK
EXTENDED SUPPORT: BENEFIT FROM AN ADDITIONAL 7 DAYS OF WRITTEN EXPERT GUIDANCE AND ASSIGNMENT COMPLETION.
GROUP COACHING CALLS: PARTICIPATE IN 3 VIDEO CALLS WITH MINI-GROUP SESSIONS TO REFINE YOUR PROJECTS.
SOCIAL MEDIA ANALYSIS: RECEIVE IN-DEPTH ANALYSIS AND IMPROVEMENT SUGGESTIONS FOR YOUR SOCIAL MEDIA PROFILES.
POLISHED PRESENTATION: REFINE YOUR PRESS RELEASE AND ARTIST PRESENTATION WITH OUR EXPERT GUIDANCE.
EXCLUSIVE COMMUNITY ACCESS
EXTENDED CURRICULUM
STEP-BY-STEP RELEASE PLAN
12 MONTHS ACCESS TO COURSE MATERIALS
COURSE STARTS ON THE 18TH OF MAY, ACCESS TO FEEDBACK UNTIL THE 15TH OF JUNE
REGULAR PRICE: €1000
THE DISCOUNT PRICE IS VALID UNTIL MAY 13 11:59 PM
€799
HAVE SOME QUESTIONS LEFT?
LEAVE US YOUR EMAIL AND WE'LL GET BACK TO YOU